HeathCliff Rothman

Today we announce the launch of What’s Your Issue-Film Your Issue 2010, a global youth initiative and competition in its 5th year encouraging the next generation of leaders and social entrepreneurs.

We’re up and running.

And as you know with any new website launch, you hold your breath.

And it’s just the beginning. Although we’re 5 years old, we’ve expanded. Hence, Film Your Issue is now part of the larger What’s Your Issue campaign.

We’re now looking for solution project-ideas. And we’re presenting winners to the Obama administration.

We’ve added a song competition. Jack Black has signed on, as first judge.

We’re starting a network and resource for future entrepreneurs.

We’re planning on video tutorials. (We need volunteers!)

We’ll be adding, tweaking, changing, building out, adding information about the categories, the prizes, the blogs.

We want your help, input, suggestions, spare time.

Give us your email. Send us input and ideas. Tell us what we’re doing right – or wrong.

One thing we’ve done right is that we’ve been in conversation for months with senior officials in Washington, and your winning solutions will be seen directly by “influencers.” So we promise you will have a voice, and platform.

Apple has been working us, and they’ve been amazing. They’re helping us get out the word, and providing iPod Touches and a MacBook as prizing, and providing a tile on iTunes, for our uploads.

Best Buy is more than just a brand. They have a beating heart for kids, throughout the company, as you probably have seen, visiting the stores. They’ve plugged us in to their youth network, and will be presenting winners on screens around the planet, next summer.

YouTube also has a conscience, and we’re their premiere non-profit project during the video competition in 2010 as part of their new Video for Change division.

So join us. We’re a team. All of us – including you. We want a better society, innovative ideas to solve problems, songs that touch our hearts as they shine a light on an issue, and new entrepreneur opportunities for young adults in these challenging times.